Your Personal Brand Workbook


Step up to stand out

In today’s marketplace, it’s tough to stand out. Good grades and lots of extracurricular activities won’t guarantee that you’ll land the job of your dreams, or that you’ll even land an interview. There are many qualified candidates out there. The secret to standing out is to impress recruiters with the unique and authentic you—in person, on paper, and online.

Your personal brand matters

Your brand is your reputation. It’s your calling card. It’s what you’re known for and how people experience you. It’s about bringing who you are to what you do and how you do it. Delivering your brand clearly and consistently will create a memorable experience in the minds of those you interact with and can open doors to new opportunities.