The foundation of personal branding rests on authenticity: the ability to tap into your genuine, humble, and individual human qualities from which your identity, personality, and character stem.
The following steps will give you a better understanding of who you are today and from there you can more easily figure out where you want to be in the future.
Step 1: Set your values
Your values are what drive your life. They are at the core of your being and you refer to them when making decisions. Maybe you do not always refer to them, everybody makes bad decisions sometimes, but when you make your best decisions in life you usually consider your values. There is no limit to the values you can include on your list. Consider the people, feelings and situations in life that make you happiest: that is how you usually find your values.
Step 2: Prioritize your values
HR Managers, entrepreneurs or presidents of non-profit organizations are searching to hire people whose values are similar to the company’s. If you have values similar to the hiring company, you are more likely to meet the company’s needs, and you will adapt faster to a new role.
As you go through the things that make you happy in life you will realize that your values are not all created equally. The list in the previous step could be listed according to priority, based on the things that one person values the most, starting with family. The goal of building your personal brand is not just to get a better job or to grow your company. It is about finding happiness within your professional life. The decisions you make will be more likely to lead to happiness and follow your values.
Step 3: Identify your passions
Your passions are what you like doing the most. Some of your passions may overlap with your values, but they are generally different. Your task is to identify your passions so you can figure out the activities that give you the biggest satisfaction in life. A key to creating a successful personal brand is to identify your passions and make it your goal to experience those passions in your professional life.
These passions, along with the person’s values, provide a clearer vision for where the person wants to be in two, five or even twenty years. Once you have identified your passions, it becomes easier to decide on the type of career you wish to pursue that makes you the happiest.
Step 4: Identify your traits
The next step is to identify your traits. Traits are the unique aspects of your personality that help shape the person you are. Traits are what give others a key to your way of thinking. There are several different theories on personality traits. One is the Big Five Personality Traits.
The Big Five include the following traits:
- Openness to experience
Each person falls somewhere in the different scales that makes up your personality. You can take a test on the Big Five Personality Traits for free here where you will be asked to answer questions based on your scale of agreeability. This test offers an insight into your personality and your traits.
Step 5: Discuss with your friends, family and peers about who you are
The last step is to discuss your findings with those who are closest to you – family, friends and peers. Although it is important to be able to assess yourself, getting to know the opinion others have on you is equally relevant.
Talk to people and ask them how they perceive you, what do they think about your values, passions and traits. You may find that their opinion is different from your personal perception of yourself.