About Personal Brand Marathon

peter_lancaric_CV__372Personal Brand Marathon was a training course, a 3D adventure of personal branding for 30 young people at the beginning of their careers. This training took place between October 20th and October 28th 2014, in Bucharest. During eight days the youngsters learnt how to build their personal brand through non-formal education and with the help of specialists. They learnt how to develop their “salesmen” skills, promote their social projects and start-ups. In this way they can find a job easier and faster, they can become bloggers or influencers, journalists or social entrepreneurs. This training course provided different tools and the participants received advice from specialists in creating online identities in-line with the offline personal brand.

We succeeded in bringing together exceptional youngsters and volunteers, social entrepreneurs, specialists so that the former could be trained how to explore a wide range of careers, form or consolidate their concepts of social entrepreneurship and personal brand, their leadership skills and general knowledge.

Moreover, this program has at its basis the wish to share with young people aged between 18 and 35 years old concepts on the dimension and the membership of the European Union, the benefits of Erasmus+ Program, as well as the stages of a project with international impact. The participants, as well as everybody who is interested in the subject of personal branding, can share their knowledge on an online platform. In this way, they will become the main ambassadors of the platform and the program. On the long term, the platform created for this program will be developed by participants and other pros in the field, turning it into a source of information, a voice of personal brand trainers, project coordinators, entrepreneurs and start-up initiators.

Methods Applied in
Personal Brand Marathon

Nowadays, if one does not show up in Google, one does not exist. Whether one applies for a new job, is being considered for a board position or tries to get a sponsorship for a social project, one can count on being googled. So knowing what Google says about you and managing your personal brand online, as well as offline, is critical to your success.

We are now at the stage where most entrepreneurs and young professionals really need to dedicate time and effort to strengthen their own brands in order to raise the visibility of their social projects, start-up businesses or to increase the chances of getting a job.

Youngsters who have a strong personal brand have the chance to influence opinions and raise awareness on a project or a social movement. With a business and non-profit segment being ever more competitive, the best way of staying ahead of the pack is to stand out and have a unique brand amongst peers.

In the end, it’s all about what we are individually known for as: influencer, bloggers, citizens, journalists, ecologists, social entrepreneurs etc. Others should be able to say what the youngsters and representatives of NGOs unique promise of value is once they see their names. Regardless of age, of position and of domain you happen to activate in, everybody needs to understand the importance of branding. We are CEOs of our own companies: Me Inc. To be visible in an industry, everyone’s important job is to be head marketer of the brand called You.

Personal Brand Marathon, an eight day training course financed through Erasmus+ by the European Union, represents the initiative of Ciprian Marica Foundation to encourage 30 European youngsters involved in non-profit activities or entrepreneurship projects or those who want to enter on the work market to develop their personal brand and to become voices in the industries they activate in through non-formal methods.

During this training course, the participants discovered and practiced such new concepts as personal branding, social entrepreneurship, building a startup through non-formal methods.

Activity: My dream trip
Activity: The Marshmallow Challenge
Activity: Erasmus+ and Youthpass Certificate presentation
Activity: Life on Purpose - 15 Questions to Discover Your Personal Mission
Activity: Your Personal Mission Statement
Activity: Find your element
Activity: Mind Map your passion
Activity: 9 minutes a day brand plan
Activity: Building Credibility
Activity: Creative CVs
Activity: What’s your superpower?
Activity: Elevator Speech
Activity: River of life of the project
Activity: You are the expert
Activity: It’s a small world
Activity: Pair Share
Activity: Sharing our gifts
Activity: Life Events